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How to Spend Your Marketing Time & Budget
Small business owners hardly have enough time to eat, let alone focus on their marketing strategy. You might squeeze in some social media here, pump out a newsletter there, but nothing concrete enough to make a difference. When business owners get busy, they want to...
Creating a Social Media Calendar
Coming up with a rock-solid social media strategy takes planning, research & collaboration. Most people just post on social media when they remember, but this inconsistency won’t yield a strong ROI on social media. I’ve been working with dozens of social media...
Are You Missing Your Audience
The ability to broadcast to millions of people faster than you can finish a sentence is an unbelievable power that every business has in 2020. The problem is that, unlike brick and mortar stores, you can’t see who is walking through your door every day. Most...
How to Measure ROI on Social Media
We all know we are supposed to be on social media, but trying to make sense of the efforts is usually painful and confusing. 71% percent of people say they are more likely to recommend a brand if they have a positive experience with them online, but what does that...
How to Work From Home Effectively: Adjusting your workflow during COVID-19
With the rise of social distancing to stay safe during the COVID-19 pandemic, thousands of employees are forced to pivot and work remotely from home. Technology has already pushed many companies to provide some level of flexibility to work remotely, but now it is a...
Your Unique Selling Proposition
How to Define Your Unique Selling Proposition When your customer stops scrolling and pays attention to your brand, the magic moment is more than an excellent offer or even great content. Aligning what your company offers with the right person boils down to your unique...