Small business owners hardly have enough time to eat, let alone focus on their marketing strategy. You might squeeze in some social media here, pump out a newsletter there, but nothing concrete enough to make a difference. When business owners get busy, they want to...
digital marketing
Creating a Social Media Calendar
Coming up with a rock-solid social media strategy takes planning, research & collaboration. Most people just post on social media when they remember, but this inconsistency won’t yield a strong ROI on social media. I’ve been working with dozens of social media...
Your Unique Selling Proposition
How to Define Your Unique Selling Proposition When your customer stops scrolling and pays attention to your brand, the magic moment is more than an excellent offer or even great content. Aligning what your company offers with the right person boils down to your unique...