DeFi Days Campaign

DeFi Days was launched by RARI Foundation in October 2024 as a two month campaign targeted at onboarding users into the ecosystem, whilst offering the NFT community tools to expand their Web3 earnings with DeFi. The campaign included ecosystem project quests with NFT and token incentives, an art contest with a $10k total grant, a series of free DeFi workshops, a series of drops on Rarible, and a side event during Devcon in Bangkok that featured a panel and an art exhibit featuring the v winners. RARI Foundation offered a total prize pool of approximately $75k.

Key Successes:

• 317k monthly 

• 10x daily  transactions on RARI Chain 

• Reached 580k daily transactions - All time high!

• 55% increase in TVL

• ~70k new onchain users 

• 800 visits to exhibit in Bangkok

• Estimated 6M+ impressions

• 4.5M views on various media placements