Rarible B2B Product Positioning & Revamp

4/5 of Rarible revenue came from B2B products - custom marketplaces, rarible.com integrations, and use of Rarible API. However, it was difficult for customers to find these products and there were little supporting materials for the sales team to secure new clients. During my leadership, I worked on a complete user journey revamp for the B2B product suite, including:

It includes projects related to branding, website design, infrastructure, content, automation, and strategic positioning—all aligned with our mission to power the onchain future of culture and commerce.